Sketched on my iPad Pro with Goodnotes

About Amuse

Have you ever started a conversation with, “How do you amuse yourself today?” instead of the typical, “How are you today?” or “How is it going on?”, which in my opinion puts too much pressure on the answerer.

On the other hand, “How do you amuse yourself today?” works wonderfully in preparing a stage for the answerer to endear us with a story.

Amuse intends to do just that.

I see Amuse as our personal correspondence, a conversation between two souls on how to thrive in this one life of ours. I will endeavour to share from my strengths, my experiences and my learnings on these topics which I find amusing;

  • Persuasion

  • Possibilities

  • People

  • Passion & Action

  • Poetry & Writing

I fervently hope that these letters will lead to a long-term relationship between us.

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About Ivan Yong Wei Kit

I am an engineer, organizational psychologist, entrepreneur and an author. Lately, I have added aspiring poet and iPad sketch artist to the list.

Graduating from one “hard” science to another, formula, equations and systems formed a significant part of me; they instruct me on the reliance of processes, logical reasoning and to enforce predictable outcomes. Alas, I was competent at it but uninspired until I found “words”. First, in speeches as a salesman and keynote speaker in my areas of expertise and now in authoring a published book and writing.

I am still in a journey of discovery as I found poetry and sketching during the height of the pandemic of Covid-19.

If you are interested in my book, poetry and sketching, please find the links below for your perusal.

  1. My book with BEP, New York Department of Startup. Why Every Fortune 500 Should Have One

  2. My poetry and iPad Sketches

  3. My contribution in Chapter 19: Ethics and culture in coaching – moving beyond a universal Western ethical code in The Ethical Coaches’ HandbookA Guide to Developing Ethical Maturity in Practice by Routledge.

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For now, I am intending to keep this bi-weekly newsletter free while I build content that I feel is worthy to be paid.

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How to thrive in anything? K.I.S.S It - Knowing, Innovating, Soul Searching and Selling It


From engineer to sales. Corporate entrepreneur & startup. Author: "Department of Startup. Why Every Fortune 500 Should Have One", published by BEP New York.